The client understood that there current website did not accurately reflect their current brand. It was outdated, both visually and technically and provided little value to potential consumers.
For the redesigned website flexibly and expandability were key elements. A mobile friendly site with a focus on user experience allowed for greater consumer engagement. From a visual perspective the site redesign leveraged aspects of the company’s corporate brand ensuring continued brand awareness..
Website Design, Wireframing, Concept Development
February 22, 2016